If you were Chrysler…
Thursday, May 14th, 2009Business owners. If you were a Chrysler Auto Dealership how would you handle this meltdown, assuming of course you were not one the of the 800 dealerships closing? Perhaps signs would be going up around your lot advertising “blow out sales”, “everything must go”, or value adds such as movie tickets and dinner coupons for test drives. Embrace the free PR and grab the opportunity to turn this media disaster into free advertising. If the media is somewhat accurate most people haven’t been shopping for Chrysler products lately. So keep your prices standard and hang your shingle high…People are going to start noticing those surviving dealerships along Main Street and stop by. Most are probably expecting great deals and bargains so play the car salesman game you got into business with and sell some units…Turn the new wave of “ups” that are paying attention to your lot into volume and manufacturers vouchers.