DWM Marketing

So most people have had a chance to weigh in on the newly proposed and approved $152 billion dollar stimulus package. Most would agree that getting a few extra hundred dollars is not a bad thing but what are you going to buy with it? The obvious choice would be to pay down debt but that is not much fun. So what “want” is going to be satisfied? As retailers gear up for the summer shopping DWM recommends that as a store owner you answer the question for consumers by smartly designing packages or products that would normally be too expensive down to a price point that matches with the differing amounts of the econ stimulus checks.

The checks are to be mailed in May & June and your marketing needs to be in place before hand including supporting POP displays to help compliment your call to action in your pro active mediums. Using Radio, Mailers, TV, or Outdoor are good examples of mediums to initiate and bring attention to your product. Once in the store or interested take advantage of their decision to shop you by coordinating your marketing through out your website, store or sales pitch with consistency between your media and the look and feel of the final product. i.e. if your target customer is typically going to receive a $1200 check take your most popular product and price it at $1,299 even if it becomes a ‘loss leader.” Then once your customer is in your store have in store signage and sales pitches that compliments the advertising message. Here is where the up-sell and impulse buy items are crucial. Make sure that you realize that the buying decision has already been made when they walked in the store, now you must bring the value proposition that they can afford more of what they wanted because of the stimulus check. Down with recession and up with happy consumer spending!

Learn more about marketing and how to utilize low cost “grass roots” advertising at  www.darkwatermedia.com